The outdoor advertisement for Audi, a German automotive manufacturer of luxury vehicles. In Thailand, putting funny quotes stickers on the car is some kind of nowadays culture, the ads uses this culture to tell Thai people that Audi always takes the first place on the road, as the slogan Never follow, be yourself. This campaign is a part of B.A.D. Student Workshop 2022.
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Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.
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